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The Graphic Communications industry is evolving quickly. Are you doing enough to keep up?
When the first imaging technologies such as Photoshop came to market, graphic designers quickly saw that they had to verse themselves and become masters of these tools, or else get passed by those that did. This radical advance brought on by the digital age hasn’t slowed down a tick.
In fact, the world of digital printing, communications and imaging has continued to advance, seemingly changing on a monthly, if not weekly, basis. As a result, those within the worlds of graphic communications must be light on their feet and quick to pivot for any sort of shift or emerging technology.
Because graphic communication plays an important role in so many diverse industries, each sector faces its own unique set of obstacles in relation to printing and IT. However, some general industry challenges worth mentioning include:
To succeed in multi-channel marketing, your graphic communications outfit must be quick to act and able to produce high volumes of graphics within tight windows. And, because the messaging is often directed and customized to target a specific audience, speed and efficiency play a crucial role in any team’s success.
As processes in graphic communications continue to shift digitally, the corresponding workflow also changes. Because printing is a manufacturing-heavy operation that converts raw materials into standard components, you need to have streamlined workflows. Otherwise you’ll experience jams in more ways than one.
Thanks to new technologies, processes that used to require multiple specialists can now be performed in the space of just a few mouse clicks. To remain competitive, graphic communication specialists must stay on top of their training and keep their production print equipment updated.
Considering such a large part of what you do involves printing, you’re more vulnerable to printing waste or inefficiency than most any other industry. As such, you require cutting-edge machinery that comes stocked with all the technological features needed to increase productivity and reduce costs. Ideally, if you want to continue to optimize, you must be able to measure and analyze your printing operation in order to find weak points of inefficiencies.
The graphic communications industry rapidly evolving. Are you prepared to keep up?
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